About

BELIEF #1

Results don't count if they cost you your sanity

BELIEF #2

You can look incredible without being obsessed.

BELIEF #3

If fitness isn't making your life better, you're doing it wrong.

Hi, i'm Laura

I’ve spent the last two decades living every version of “fit girl” possible, from disordered fad dieting in my late teens & early twenties, to hardcore bikini competitor, to spreadsheet-obsessed macro gremlin, to a “who even am I without the gym?” existential crisis.

So believe me when I say:

I get why you’re exhausted… and why you’re still not ready to give up caring about how you look.

MY STORY

My interest in nutrition started young, mostly because I was trapped in an eating disorder from 14 to 24. If i’m honest, the reason I studied so hard was to find answers for myself. When that finally loosened its grip, I swung straight into the fitness world like it was my whole personality.

In 2014 I got really into the gym. I launched a protein recipe blog called GirlGainz which alongside working in gyms as a Personal Trainer, spanned into an online coaching business which helped thousands of women get into shape.

From 2016–2019 I competed in bikini, placed first, qualified for finals, and still walked away because in order to be competitive at that level, I felt serious pressure to use PEDs (& that really wasn’t who I was or what I was about).

I loved my time competing. I was never a chicken & broccoli only style prep coach, & I only coached natural athletes myself, but I just didn’t like where the bodybuilding scene was heading.

Then, in 2020 the gyms shut....

And instead of doing burpees in my living room or taking up jogging, I seriously reduced my training time & made silly TikToks instead.

I realised, I didn’t need to be anywhere near as obsessed as I was to keep looking good, & when the online fitness world seemed so serious, I enjoyed bringing a bit of laughter & light into it.

But when the world opened back up, I had a full-blown identity crisis. I couldn’t get back into the gym in the same way. And honestly, I was sick of thinking about food. As a coach, my whole brand kept me thinking about food, macros, training, and my body 24/7.

I remember thinking:

“Do I have to leave the fitness industry to actually find peace?”

So from 2021–2023, I went to therapy every week.

& it was the best thing I’ve ever done for myself.

Around the same time, I fell into the world of intuitive eating. Did every course. Every certification. And although I learned a lot, I actually ended up… even more confused.

The anti-diet world didn’t fit me.

But neither did the gym bros living off MyFitnessPal and protein powder.

Because while I genuinely believe life is better when food isn’t controlling you, being told to simply “listen to your body” felt vague, unrealistic, and honestly a bit dismissive. After ten years of competing and fitness modelling, you don’t just switch off the part of you that cares how you look and I needed a framework that acknowledged that.

I wasn’t really sure where I fit anymore.

But I knew that every single day behind the scenes, I was helping women get into fantastic shape without screwing them up by making them track macros & calories.

And whilst all of this was going on, my personal life was chaos & I moved house 6 times in 2 1/2 years. So I understood even more the need for flexibility among structure when it comes to nutrition & training.

In 2023 I launched my podcast with my team of coaches and, for the first time ever, actually said my truth out loud.

And with that grew my confidence, & brought a whole new cohort of women who related to every word I was saying.

The craziest bit was half of them were coaches themselves.

And with that I realised, GirlGainz, a business that had had incredible success, just simply wasn’t “me” anymore.

I’ve grown up, the way I see fitness has changed & I knew it’s time to let women know there’s a different way of getting incredible results.

And that is exactly why I coach the way I do now.

Not the extremes.

Not the obsessive shit.

Not the “just listen to your hunger cues & journal” airy-fairy stuff either.

Just body transformation coaching for women who’ve done it all, and know better now.

Women who still want to look incredible…

without losing their minds trying.

Women who’ve been looking for that coach who’s a perfect halfway house between “I want to look amazing” & “I know my relationship with food is a bit rocky”.

Women who want to feel sane, strong, grounded, and confident, in a body they genuinely love & are proud of.

If that sounds like you, welcome to EvolvedHER.

You’re home.

Work with me 1:1